5000 Series Straightener BHS530/00 – Philips

5000 Series Straightener BHS530/00 - Philips? Style with less heat damage* with ThermoShield technology ThermoShield technology 50% faster straightening 35% smoother floating plates 2x ionic care ThermoShield technology for less heat damage ThermoShield technology lets you style with less heat damage. Its' sensor regulates the temperature so that from root to end, your hair gets the ultimate even styling it deserves. 50% faster straightening** Smooth plates help the straightener glide smoothly through the hair, so you can spend less time styling and more time enjoying the same great result. 35%*** smoother floating plates for gentle styling 35% smoother plates with floating technology for gentle gliding with every stroke. The advanced ceramic floating plates move to adjust the pressure on the hair. This ensures even heat and pressure on the hair for good styling performance. 2 x ionic care*** for frizz-free-shiny hair This powerful ionic system intensifies your hair's shine with 2x the ionic care per styling session. Charging you hair with millions of negative ions per cubic centimeter eliminates static, conditions your hair and smoothens its cuticles. So you can enjoy frizz-free hair with vibrant shine. Argan-oil infused ceramic plates for smooth gliding The straightener uses ceramic plates infused with argan oil to make styling fast and effortless, with a gliding action that feels as silky smooth as your hair looks.