We start with ocean-caught whitefish as the #1 ingredient. Our recipes are made with a precise blend of natural ingredients, antioxidants, vitamins and minerals expressly blended for optimal nutrition.
#1 ingredient is ocean-caught whitefish
MSC certified sustainable seafood
100% balanced nutrition, with added vitamins, minerals & other trace nutrients
No artificial preservatives, colors or flavors
No corn, wheat or soy recipe
Product prepared in the USA
We guarantee that the natural?ocean-caught whitefish contained in each?and every Tender & True Premium Ocean?Whitefish & Potato Recipe pet product has?been certified sustainable seafood by the?Marine Stewardship Council, a third-party?organization. Their mission is to use their?ecolabel and fishery certification program?to contribute to the health of the world?s?oceans by recognizing and rewarding?sustainable fishing practices, influencing?the choices people make when buying?seafood, and working with its partners to?transform the seafood market to a?sustainable basis.
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Guaranteed analysis
Item
Min/Max
Percentage
Crude Protein
Min
30%
Crude Fat
Min
16%
Crude Fiber
Max
3.75%
Moisture
Max
10%
EPA
?
(Eicosapentaenoic Acid)
Min
0.45%
DHA
?
(Docosahexaenoic Acid)
Min
?0.42%
Calcium
Min
?1.20%
Phosphorus
Min
?0.90%
Omega 6 Fatty Acids*
Min
?2.75%
Omega 3?Fatty Acids*
Min
?2.65%
Calorie Content (ME Calculated as Fed):
3,650 kcal/kg;365 kcal/cup
Ingredients:
Whitefish, Whitefish meal, Tapioca starch, Dried potato, Canola oil (preserved with mixed tocopherols), Beet pulp, Flaxseed meal, Dried peas, Sesame oil, Dried yeast, Fish oil (preserved with mixed tocopherols), Monosodium phosphate, Calcium Carbonate, Lecithin, Salt, Natural flavors, Mixed tocopherols (preservative), Choline chloride, Dextrose, Potassium chloride, Taurine, Ascorbic acid, Vitamin E supplement, Zinc proteinate, Zinc sulfate, Manganous oxide, Manganese proteinate, Inositol, Ferrous sulfate, Niacin, Vitamin B12 supplement, Zinc oxide, Iron proteinate, Thiamine mononitrate, Biotin, Riboflavin supplement, Calcium pantothenate, Pyridoxine hydrochloride, Sodium selenite, Copper sulfate, Vitamin A supplement, Copper proteinate, Citric acid (preservative), Vitamin D3 supplement, Folic acid, Potassium iodide.
Disclaimer:
Tender & True Whitefish and Potato for dogs is formulated to meet the nutritional levels established by the AAFCO Dog?Food Nutrient Profiles for All Life Stages excluding growth of large size dogs (70 lbs or more as an adult).
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
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Feeding Instructions
Weight
Puppies (to 6 months)
Adults to 10 Years (Active)
Senior & Low Activity
2 ? 10 LBS.
1/3 ? 1 1/4
1/4 ? 3/4
1/4 ? 1/2
11 ? 15 LBS.
1 1/3 ? 1 2/3
3/4 ? 1 1/4
1/2 ? 3/4 cup
16 ? 20 LBS.
1 1/2 ? 2
1 ? 1 1/2
3/4 ? 1 cup
21 ? 25 LBS.
2 ? 2 1/4
1 1/3 ? 1 7/8
1 ? 11/2
26 ? 50 LBS.
2 1/3 ? 3 3/4
1 1/2 ? 2 2/3
1 1/2 ? 2
51 ? 75 LBS.
3 7/8 ? 5 1/4
2 1/2 ? 3
2 ? 2 1/2
76 ? 100 LBS.
5 1/3 ? 6 1/2
3 ? 5
2 1/2 ? 3 1/4
101 ? 125 LBS.
N/A
5 1/2 ? 6 3/4
3 ? 4
126 ? 150 LBS.
N/A
6 1/2 ? 7 3/4
3 1/2 ? 5
Recommended guidelines. Individual amounts may vary depending on animal activity and overall health and age.
Feed pregnant dogs up to 50% more during the last 3 weeks of pregnancy. Puppies less than 6 months old and lactating females require twice the amount of food as an Adult dog and should be fed 3-4 times a day. Puppies 6 months to a year should be fed twice daily. Senior and overweight dogs may be fed a reduced amount, depending on dog?s weight and activity level. Grain free diets may not be suitable for all dogs. If you have any dietary concerns, please consult your veterinarian. Be sure to have a clean bowl of cool, fresh water available at all times.
Transition Instructions
When changing to Tender & True Dog Food, some dogs may do better by making a gradual transition over 7 ? 10 days. Start with 25% of the new food mixed with 75% of the previous diet, and gradually increase the new while decreasing the previous until the transition is complete.