Nerve cells regulate our perception of pain by carrying information from receptors found in the skin and throughout the body, to the spinal cord, before being sent to the brain for processing. The brain then interprets these signals and the body reacts to this stimuli in the form of pain.

Biofreeze produces a cold sensation that can be used to override pain signals through what is described as ?Gate Control Theory?. This theory suggests that topical pain relief products block pain signals from passing these ?gates? leading to the brain. The user instead feels a cooling sensation.
For over 25 years, Biofreeze has been cooling the Nation?s pain, providing cold therapy pain

relief for:

Sore muscles
Arthritis
Back Aches
Sore joints