Vitamin C has become synonymous to health and wellbeing, in part due to its proven benefit to the immune system, but also due to its role in absorption of other critical nutrients such as iron. Vitamin C is an antioxidant which helps to reduce internal damage and stress and, is integral to the synthesis of collagen needed to form the bodies connective tissue and joints. Evidence has shown that people who supplement with Vitamin C whilst participating in regular intense exercise can expect to cut the risk of getting a cold by 50%. Many international athletes are given a vitamin C supplement during long haul flights to bolster their immune system, because it works! If you find yourself getting a dreaded cold, supplementing with vitamin C has been shown to reduce the duration of a cold by 8-14% in the general population. Vitamin C Plus contains the most readily available form of vitamin C required to support our immune system, brain health, reduce cortisol levels, support pancreatic health and blood flow to name a few potential benefits. So, with Vitamin C Plus, you get the above benefits, PLUS the additional boost in bioflavonoids from Citrus aurantium and Amla fruit. The natural vitamin C from Amla fruit contains 20x the vitamin C as oranges per 100g serving! Finally, and perhaps most importantly, Black Pepper extract and Piperine is added in optimal dosages to aid absorption and utilisation of the Vitamin C and bioflavonoids in Vitamin C Plus.