Frequent use of Optima-Aloe Vera Charcoal Toothpaste, you can be sure that you are getting all the benefits of a fluoride-free toothpaste, rich in natural ingredients that really work, every time you brush.
Beneficial features:

Aloe Vera ? helps soothe gums.
Charcoal ? naturally whitens & removes impurities.
Tea Tree Oil ? natural antiseptic.
Silica ? for natural whitening.
Icelandic Moss ? for natural whitening.
Stevia ? natural sweetener.
Horse Chestnut ? anti-inflammatory.
Menthol ? natural flavour.

Ingredients:
Glycerin, Aloe Barbadensis Leaf Juice, Sorbitol, Hydrated Silica, Aqua, Sodium Lauroyl Sarcosinate, Mentha Piperita (Peppermint) Oil, Cetraria Islandica (Icelandic Moss) Extract, Hydroxyethyl cellulose, Menthol, Xylitol, Stevia Rebaudiana (Stevia) Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Escin (Horse Chestnut), Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Citric Acid, Charcoal Powder (Activated), Benzyl Alcohol, Limonene.
Suitable for vegetarians and vegans.
Directions:
Brush twice daily with Aloe Dent for healthy teeth and gums. It is recommended that children should be supervised when brushing their teeth.
Keep out of reach of children.